This is a quick follow up to my earlier post on Ad Supported Internet (web) Video on your TV, where I brought up the concept that if users stream web video to their TV, you take the interactivity out of the Ad unit and so goes the value to the advertiser for using the web as a more powerful vehicle to spend their ad dollars.
Now it looks as if the big wigs are responding to the problem and the reason that NBC has been resisting is simple, “because it hasn’t figured out how to make money off Web video yet — and needs you to keep watching TV on your TV.” Check out an interesting piece from Silicon Alley Insider that goes into more detail.
The shift back to get web content on the TV continues….
